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Stores are created for people to buy goods there. They seduce with a convenient location and a parking lot, others lure with low prices, promotions and discounts, and still others just make stores so that they are remembered, and you would like to return there again and again.
The latter are helped by designers who turn an ordinary retail outlet into a real palace, an unusual boudoir or a secret bunker. The most unusual stores are reported far beyond the borders of their country.
Camper store, Granada, Spain. This shoe brand is known for collaborating with a wide variety of designers. The Spaniards do not hesitate to invite not only celebrities, but also novice craftsmen. This allows you to make each new store different from the previous ones. And every discovery becomes an event discussed by the press and the public. In a similar vein, the new Camper store in Granada, Spain was made. The space itself is not very large in size, only 48 square meters. But Joaquin Torres and Rafael Yamasarez from the A-cero studio were not afraid to change this tightness. They were able to create a truly dynamic, effective and eye-catching interior. At the same time, only two types of paint were needed for the project - white and red. Materials with varying degrees of flexibility were also used: vinyl, wood, glass and painted aluminum. But the main thing in the store was not the color of the surfaces or their material, but the shapes. They are streamlined and organic here. All shelves, benches and counters are combined into one common sculptural composition. And although such a design required space, they were not only able to fit it into a small room, but even a little space was left for a warehouse and utility room.
Kelly Wearstler Boutique, Los Angeles, USA. One of the best interior designers is Kelly Westler. Not so long ago, a woman launched her own line of clothing, accessories and jewelry. Kelly opens boutiques in which items of different purposes and different price categories are mixed. And why not show the talents of a decorator and designer for your own stores? The first Westler boutique was opened on Melrose Avenue in Los Angeles. The store has a lot of old mirrors, shiny metal and active designs applied directly to marble. The store was literally populated with arms, legs, torsos and human figures made of plaster, stone, wood, brass and terracotta. All this serves as both mannequins and holders for elegant clutches, decorating the institution. All the details of the interior invisibly speak of whose merit they were here. And outside, too, you can see the corporate design style. The oval entrance is adorned with a shiny brass ball and the door handle is adorned with large semi-precious stones. The interior interior madness seems to be trying to break out through the narrow windows.
Coach Flagship Store, Tokyo, Japan. Initially, the American leather trading company Coach exhibited its goods on wooden, almost library shelves. But for half a century of the company's existence, its range has grown significantly. The stores now sell jewelry, swimwear, and sunglasses. However, the old idea was not thrown away. It was decided to be resurrected by a multinational team of architects from the New York office of OMA. It was decided at the new Coach boutique on Omotesando shopping street in Tokyo to revert to the idea of organized shelves. The architects transformed the façade into one large showcase made up of 210 herringbone glass drawer sections. As a result, you can view the entire assortment of the store right from the street, because each product has its own separate cell. And if you look at the showcase from the inside, then the facade becomes an active background for those goods that are located in the trading floor itself. Yes, and numerous Tokyo passers-by become, as it were, part of the common space. The authors describe their project in two eloquent words - magic and logic.
Bambini kids, Vienna, Austria. Who Said Fashion Is For Adults Only? For a long time there have been shops with appropriate clothes for children. In one of them, in Vienna, designer Denis Kozutich worked. He used his memories of childhood fairy tales, from the classic black and white "Wizard of Oz" to the fantastic utopias of Jules Verne. Such thoughts led the designer to create an unusual world, but not just romantic, but even somewhat frightening. Nevertheless, this setting is amazing. There was no place for traditional children's clothes in the store, and even the main color chosen here is gray in its various shades, and not usually blue or pink that are not present in children's institutions. A riot of fantastic colors was revealed on the floor and walls. They differ from each other in both saturation and size. So, pale flowers are located on the carpet, and the brightest, but also small ones - on the wallpaper. And the feeling of a fairy tale is complemented by truly surreal objects. These are sofas in the form of bananas, plums, lemon and strawberries, a molded cornice with unnaturally large pears, mushrooms and sweets. In the midst of this outburst of fantasy, adults inevitably feel like children. But the children manage to feel a little older, because their world was taken very seriously here.
Paul Smith store, London, UK. Sir Paul Smith's passion for vintage furniture and original interiors is no secret. The designer is known for personally going to flea markets and finding original things there. The best of them are then honored to decorate stores around the world. But the truly unique pieces end up in the signature interior design store located in London's Mayfair district. In September 2013, he found a second life. Now here you can buy not only multi-colored striped wallpaper, but also chairs in branded upholstery. Not without men's and women's clothing lines from the designer. But the main thing is that the interior of the store embodies modern English taste. It is full of eccentrics, everything alive, unexpected and even slightly insane. For example, the staircase is painted cobalt blue and painted with pink stripes. The passage between the halls turned bright green, while the wall in the women's shoes section was covered with 30 thousand dominoes. Even the appearance of the institution just screams, then Paul Smith worked here. For the facade, the panels and the balustrade along the second floor are made of cast iron, while the drawing for them was personally created by the maestro himself.
Concept Store Nevsky, Saint Petersburg, Russia. The new shopping format has also penetrated into Russia. They also began to arrange spaces in an unusual way. The pioneer was the Babochka company from St. Petersburg, old by Russian standards. Its space houses not only a multi-brand clothing store, but also a couple of boutiques - Chanel and Fendi. In addition, there are shops for books, flowers, gadgets, music systems, and an exhibition hall. The owner of the company decided to use exhibition principles for the space, not trade ones. The project was carried out by the Moscow architect and designer Boris Bernaconi. So a banal trading floor has turned into a real gallery of modern art. And it seems that she found refuge in a converted warehouse or workshop. This is evidenced by concrete walls, outside communications, spotlights hung from the ceiling, as well as glass, metal and a scoreboard with a running line mounted directly into the stair risers. The arrangement of goods also adds to the establishment of an art gallery. They lie as if in a museum, and not in a store.
MCQ Flagship Store, London, UK. English designer David Collins died in the summer of 2013. During his lifetime, he was famous for a master of modern luxury, being able to represent it both balanced and expansive. One of his most recent works was the concept of MCQ line stores, which was developed in collaboration with Sarah Burton, successor to Alexander McQueen. In the design of the store, the designers used the idea of contrast with might and main. So, the bare concrete with traces of formwork is immediately opposed by luxurious flock velvet and fluffy light gray floor covering. Bearing steel columns with polished stainless rivets are deliberately striking. On the floor lies a rough wood, smoked through and with traces of lime pickling. But its details are skillfully carved by hand; some parts of the walls are also covered with Japanese lacquer. And all this deliberate brutality, strange, as for a boudoir, is also complemented by futuristic high-tech pieces. For example, there is a mirror with which you can communicate and which will offer the visitor to virtually try on the collection. Then you can take a photo of yourself in a new outfit and send it to your email or social network. Convenient, isn't it?
HIT Gallery store concept, Hong Kong. Interestingly, 30 out of 50 multi-brand boutiques of the Italian HIT Gallery operate in Asia. Not so long ago, the network had its own creative genius. It was a graduate of the Italian design and architecture school Fabio Novembre. And although he studied very diligently, he treats the classical traditions without reverence at all. This is especially noticeable in the concept of his boutique HIT Gallery. The description seems to be quite traditional - a clear and symmetrical space, a suite of five arches, a classic black and white floor and the only dominant color. Only here is not a traditional checkerboard, but a wide herringbone made of marble of two colors. The arches remind of the courtyards of medieval Italy, only their proportions are different. But their repetition in such a small area gives an unrealistic feeling. And the color here is also strange - some kind of complex mixture of green and blue. And in the center of the space there are two large shelves in the form of huge human busts. They face each other. And it is not clear whether they have more to do with archeology, or science fiction, like the Egyptian sphinxes.
Vintage clothing boutique with Oldich Dress & Drink bar, Moscow, Russia. This metropolitan store will appeal to real Anglophiles. No, don't look for British flags and landmarks here. It's just that there is a rather eccentric interior, which is characteristic of that great power. The owner of the establishment, Masha Hayworth, called on designer David Carter for help and with his help created in her boutique an unusual mixture even by Moscow standards. It combines high cost and simplicity, Victorianism and contemporary art coexist, naive petty-bourgeois canaries in cages and serious gilded crucifixes, black walls in a Gothic style coexist with kitsch decor with a romantic touch. In the boutique there was a place for both standing antiques and shabby old rubbish. And all this strange vinaigrette is flavored with classic English humor. Here, for example, a stuffed hare in underpants hugs a dummy, and the toilet wallpaper depicts erotic scenes in a pastoral style. The staircase in the boutique is painted impenetrable black and pasted over with old magazine articles. So, having got here, one immediately remembers those truly London shopping streets and establishments that the shopaholic who has been there will not forget about.
Chanel Boutique, Avenue Montaigne, Paris, France. Architect Peter Marino became famous as a master of creating luxury stores. Visitors go here not so much for shopping as for a spectacle, like a museum. Peter Marino himself has long been transforming Chanel boutiques around the world. His work on the Avenue Montaigne was particularly successful. The local boutique is not even a museum, but a theater. Each room contains rare antiques and modern art pieces specially ordered by Chanel. Next to the Louis XVI armchair and the ancient fireplace portal, the monumental Murano glass sculpture Collier d'or blan by the artist Jean-Michel Otoniel looks great. In it, he glorified the famous pearl necklaces of the great Mademoiselle. Everything in this boutique is so majestic that it is simply breathtaking. In the very center, there is a high double-height space. The lighting comes from all directions from the chic Goossens rhinestone chandeliers. The walls also have inserts from the same material. The furniture is made of bronze, as is the door trim. White and black marble and black polished granite are used in abundance. The floor is covered with luxurious long-pile carpets. But what is most striking is the abundance of gilding, which is everywhere here - on doors, furniture, railings, shelves and walls. Gold threads were even woven into Chanel's signature tweed. As a result, the visitor does not leave the feeling that he most likely ended up in an opera, and not in a boutique.